Columbia, MD - Howard Community College today announced a groundbreaking collaboration with Opendorse to become the first NJCAA Region 20 establishing a Name, Image, and Likeness (NIL) partnership supporting student athletes.

Campus officials say the agreement is a significant milestone for two-year college athletics in Maryland, acknowledging that community college student-athletes deserve the same educational resources, brand-building tools, and monetization opportunities as their peers in four-year associations and leagues. 

"This is about equity, education, and empowerment," said Daria J. Willis, Howard Community College President. "While four-year universities have rapidly developed NIL infrastructure, community college athletes have had limited access to these emerging opportunities. We are proud to partner with Opendorse to reduce the impact of underrepresentation, and to help our students become knowledgeable business partners with companies serving our neighbors and friends throughout the region." 

Through the Opendorse platform, HCC student-athletes will receive support with brand development, marketing, and compliance within NIL standards, while maximizing opportunities to help businesses expand their exposure.

"Our student-athletes take pride in representing our college as competitors and leaders on campus and in their communities," said Mike Smelkinson, HCC Associate Vice President of Athletics and Head Men's Basketball Coach. "HCC's commitment ensures its athletes won't be left behind as the NIL era transforms college sports." 

Opendorse allows student-athletes to explore and execute NIL opportunities that align with their personal values and career goals—all while maintaining their eligibility and academic standing.

"The Dragons are setting a standard for NIL readiness at the two-year level," said Jake Daugherty, Manager, Collegiate Partnerships at Opendorse. "By investing in education, HCC is empowering its athletes and staff with the tools to thrive now, and in the future."